What happened to my Hard Assets Alliance account?
Hard Assets Alliance recently changed its name to GBI Direct. You can look forward to an enhanced investing experience at GBI Direct, but no action is needed on your part.
Hard Assets Alliance recently changed its name to GBI Direct. You can look forward to an enhanced investing experience at GBI Direct, but no action is needed on your part.
- Your account, holdings, and vault storage location are the same
- You continue to have access to professional investing tools
- You’ll be the first to know about exciting new features and upgrades
Why did Hard Assets Alliance change its name to GBI Direct?
The GBI (Gold Bullion International) platform was the technology driving Hard Assets Alliance since its founding in 2012. It’s the same technology trusted by some of the world’s largest wealth managers and private institutions.Our new name is simply a clearer expression of our founders’ mission and GBI’s relentless commitment to providing exceptional service to our high-net-worth clientele.
The GBI (Gold Bullion International) platform was the technology driving Hard Assets Alliance since its founding in 2012. It’s the same technology trusted by some of the world’s largest wealth managers and private institutions.Our new name is simply a clearer expression of our founders’ mission and GBI’s relentless commitment to providing exceptional service to our high-net-worth clientele.