Who is GBI Directs IRA Custodian? Can I choose my own custodian?

Hard Assets Alliance's fully integrated account requires close integration with our custodian partner. New HAA IRAs are opened in partnership with Equity Trust, one of the largest custodians for alternative assets, administering more than $25 billion in qualified funds. If you opened prior to July 2020, your account may be with The Entrust Group or Millennium Trust Company. We continue to support those accounts but do not open new accounts with them.